Jigs + Lures

Whether you're targeting snapper, kingfish, trout or trophy gamefish offshore, we've got a lure to suit the job. Explore our range of soft baits, slow pitch jigs, stickbaits, poppers, metal jigs, bibbed minnows, squid jigs, trolling lures and more from the world's leading brands.

From inshore fishing to deepwater jigging and offshore game fishing, you'll find proven lures designed to help you hook more fish in New Zealand conditions.